Traackr is the leading provider of Influencer Relationship Management solutions to brand marketers. Workhorse Capital led Traackr’s $9.0 million Series B financing in December 2017, the Company’s first institutional financing.
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San Francisco, CA
Traackr builds Influencer Relationship Management (IRM) technology that enables brands to effectively manage, measure and scale influencer strategies, while maintaining authenticity. The Company’s solutions offer CMOs and their teams the ability to align influencers along the customer journey, impacting buying decisions at each moment-of-truth with trustworthy touch points. Traackr’s SaaS platform powers leading influencer programs for B2B and B2C global enterprises such as L’Oréal, The Coca Cola Company, Samsung, Microsoft, Intel, SAP, Orange, USAA, Merck, Roche and Capital One. Traackr is an international company with offices in San Francisco, Boston, New York, Paris and London, conducting business in 19 languages, and customers in 43 countries.